BotCraftr installs a done-for-you system that reactivates your unsold estimates, responds to new leads in minutes, and puts confirmed jobs back on your calendar. We set it up. It runs itself. Built and run by a 20-year electrician and certified residential home inspector — not a marketing agency.
⚡ Free 20-minute scan. No cost, no obligation.
Most of what gets lost doesn't happen while you're doing the work — it happens in the handoffs. The single biggest one: a written estimate that goes out and never gets followed up. That's where BotCraftr starts.
You spend hours diagnosing the panel, pricing the job, writing the quote. It gets emailed. Then nothing. No system follows up, so it just sits there — sunk cost with no return.
A new lead calls while you're mid-job. By the time you call back, they've already booked with whoever answered first.
Referrals and repeat work are two of the biggest sources of new jobs in this trade — and nobody's reaching back out to the people who already trust you.
A full-time office hire runs $35,000+ a year, works 9 to 5, and still won't chase a stale estimate at 8pm on a Tuesday. This does.
20 minutes. We walk your pipeline — open estimates, response times, what's actually getting followed up — and show you the real number, built from your own numbers.
We build the recovery system around your unsold estimates and new leads. You approve every script before anything goes out to a real customer.
Who got contacted, who replied, what got booked, what closed. No dashboard to learn. No guessing whether it's working.
We reach back out to every estimate that's gone quiet in the last 60 days — automatically, on a schedule, until they respond or opt out.
Every new lead gets a reply within minutes. Nights, weekends, holidays. Your business never goes dark.
Reactivated estimates and new leads book their own appointment straight onto your calendar. No phone tag.
Every missed call triggers an instant text so you're never the second call they made.
Anything that needs a real answer routes straight to your phone. The system reopens the conversation — you still close the job.
Every contact, every reply, every booking, every close — in one place. Built for tradesmen, not analysts.
We'd rather be excellent for one trade than average for twelve. HVAC is next, once we've got a documented result to show for it — not before.
"Built by someone who's been on your side of the phone call for 20 years. I watched great contractors lose jobs and estimates — not because of their work, but because nobody followed up. I built the system that fixes that. No fluff. No guesswork. Just a report you can trust."— Matt, Founder · BotCraftr · 20-Year Electrician & Certified Inspector
This is your own math — not an industry multiplier. Answer three questions and see the real dollar figure in your unclosed estimates.
Roughly how many quotes have you sent out?
What's a typical written quote worth?
Estimates that turned into a booked, paid job
For context: nationally, only about 37% of estimates close on the first visit, and nearly half of contractors above $10M in revenue say systematic follow-up is worth 11–15% of their income — ServiceTitan / Thrive Analytics. This isn't baked into the number above; it's just what the industry sees when nobody follows up.
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No. We build inside what you already use — Jobber, Housecall Pro, ServiceTitan, QuickBooks, or a spreadsheet if that's what you've got. This isn't a rip-and-replace.
No. We only message contacts with documented consent for text. Where that consent isn't there, we reach out by email or phone instead — this is built as a multi-channel system, not an SMS-only one.
No. It reopens the conversation and routes anyone ready to talk straight to your phone. You still close the job — the system's only doing the follow-up you don't have time for.
You do. It's built inside your own account, not a shared platform we control. If we ever part ways, it's yours.
We guarantee the system gets installed, tested, launched, monitored, and reported exactly as scoped. We don't guarantee that a specific homeowner responds, books, or pays — nobody can honestly promise that, and you should be skeptical of anyone who does.
One recovered job typically pays for this outright. Everything after that is money you already earned the right to.
Before you pay setup, we run the recovery sequence on 25 of your own open estimates so you see it work on your pipeline — not a demo pipeline.
What's guaranteed: installation, testing, launch, monitoring, and reporting — exactly as scoped. Not homeowner behavior. No one can honestly guarantee that, and we won't pretend otherwise.
Free 20-minute Revenue Leak Scan. We'll walk your real pipeline and show you the number. No pitch, no pressure.
Book a Free Revenue Leak ScanTell us about your business and we'll walk your real numbers together — live, in 20 minutes or less. No pitch, no pressure.
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20 minutes · No pressure · No obligation
BotCraftr isn't a marketing agency. It's a system built by a tradesman — one that reactivates your unsold estimates, responds to new leads fast, and books appointments while you work. We set it up. It runs itself.
My name is Matt. I've spent 20 years as an electrician — on job sites, in crawl spaces, pulling wire at 6am and troubleshooting panels at 9pm. I know what it means to work in the trades. Not from a case study. From experience.
Today I work as a certified residential home inspector — focused on new construction — at Burgess Construction Consultants, inspecting new builds and working directly alongside contractors and builders every single day. Before that, I spent years in sales and as a project manager for a commercial electrical company — so I understand how to run a job, manage client expectations, and deliver on time.
And in all that time, I watched the same thing happen over and over: great electricians losing jobs and estimates to less qualified competitors — not because of price, not because of skill — but because nobody followed up.
A homeowner calls three electricians for a panel upgrade. All three show up, diagnose it, and write a quote. Only one of them ever hears back from the customer again — and it's usually not because that electrician did anything different. It's because everyone else's estimate just sat in an inbox.
So I did something about it. I completed a full-stack development bootcamp — JavaScript, React, Python, Node, SQL and more — and built the automated systems I wish my clients already had. Not outsourced. Not resold. Designed, configured, and maintained by me, by someone who understands both sides of the job site fence.
"Most people selling automation to contractors are marketers who learned about your industry last week. I'm a tradesman who learned to code so I could solve a problem I watched for 20 years from the inside."
Two decades in the field. Service, commercial, residential. I've been on every kind of job site and talked to every kind of contractor.
Certified residential home inspector, currently focused on new construction. I work with builders, GCs, and tradesmen daily.
Trained in construction safety. I know job site culture because I live it — not because I read about it.
Deep expertise in residential building categories. Another layer of knowledge that informs how I serve construction clients.
Certified in HTML, CSS, JavaScript, React, Python, Node, SQL and more. The systems I build for you are configured and maintained by me — not an outsourced dev team.
Years in sales and as a PM for a commercial electrical company. I know how to close, how to deliver, and how to keep clients.
Big companies have full marketing teams, dedicated appointment setters, and CRM systems that cost tens of thousands of dollars a year. The independent electrician competing against them has none of that — and they're expected to run a business, do the work, and manage their leads all at once.
That's not a fair fight. BotCraftr closes the gap on the one leak nobody's watching: the estimates you already paid to generate.
We give small and mid-sized electrical contractors the same automated follow-up, lead response, and booking systems that enterprise companies pay fortunes for — at a price that makes sense for a contractor, not a corporation.
And because we come from the trades ourselves, we build systems that actually fit your world: plain language, no tech jargon, no 90-minute onboarding calls, and support from someone who knows what a 6am call-out feels like. Every system is designed and maintained in-house — no outsourced developers, no third-party black boxes. We set it up. It runs itself. And when something needs fixing, it gets fixed fast.
These reviews are from Matt's 20 years of electrical work — not from BotCraftr clients. We're new. But who Matt is doesn't change depending on what he's building.
Thorough and conscientious. He stuck with a complicated job and saw it through to completion.
Very knowledgeable and honest. Job took longer than expected but he stuck with the original quote. Had ideas on how to enhance the project.
Outstanding worker and person. He's done a dozen jobs for us and I will be calling him again.
Very nice guy and very knowledgeable. Prices are fair and his attention to detail is great. I definitely will recommend him.
Reliable, affordable and responsible. Call Matt for any of your needs — he delivers every time.
BotCraftr Results Coming Soon
We're currently onboarding our first contractor clients. Case studies will be published here as results come in.
Be a First Client →Free 20-minute Revenue Leak Scan. We'll walk your real pipeline together. No pitch, no pressure.
We install a done-for-you system that reactivates your unsold estimates, responds to every new lead in under 2 minutes, and puts confirmed appointments back on your calendar. We set it up. It runs itself — 24/7, without you lifting a finger.
Nationally, only about 37% of written estimates close on the first visit (ServiceTitan / Thrive). Most electrical contractors have no system chasing the rest. BotCraftr reactivates unclosed estimates automatically and gets new leads a response in under 2 minutes — even on Saturday night.
Every quote that's gone quiet gets a follow-up sequence — automatically, until it's answered.
Every new lead gets a text in under 2 minutes. Day or night. You're always first.
Reactivated estimates and new leads book their own slot. Your calendar fills itself.
Every missed call triggers an instant text. No lead goes unanswered.
Currently focused: Phoenix residential electrical contractors, 3–15 field staff. HVAC is next, once we have one documented result to show for it.
Built by a tradesman who also codes. BotCraftr was founded by Matt — a 20-year electrician, certified residential home inspector, and full-stack developer with a background in sales and project management. He designed and maintains these systems himself, after watching great contractors lose jobs and estimates to slower competitors for two decades. He speaks your language because it's his language too.
Free Revenue Leak Scan for your specific business. No tech knowledge needed.